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ROYAL HOLLOWAY

WHAT: OOH, social & radio.

Royal Holloway University's 'Find Your Why' campaign has been inspiring students and teachers alike to uncover their purpose at the top 25 UK institution for two years. Now in its third year, the campaign needed a refresh to ensure cut-through.

OOH/DOOH

We established a new visual approach, born from the insight that when we're looking for inspiration, we tend to look up. This art direction enabled us to celebrate one of Royal Holloway's greatest assets - its beautiful campus. We took portraits of teachers and students alongside their 'whys' in this style, and created an ascending typography style to match.

We maximised this imagery for DOOH locations by creating animated versions too.

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DIGITAL/SOCIAL

We created a series of social films and content aimed at prospective students and their parents. These were pushed across Instagram and via Facebook Canvas.

RADIO

Finally, we wrote a radio advert inspired by spoken word and performance poetry to bring Royal Holloway's 'Find Your Why' proposition to life.

Find Your Why Radio

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