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QBIC HOTELS

WHAT: Tone of voice creation

Qbic is a quirky hotel brand that's all about character: the weird, the wonderful and feeling completely welcome to be yourself. It's also London's greenest hotel.

I crafted the tone of voice for this fascinating brand.

THE RESULT

The brand proposition was 'Welcome Character'. Linguistically, I interpreted this as "the hotel with room for everyone", writing warm, inviting copy to reflect the hotel's ethos of inclusivity.

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THE BRAND BOOK

In the brand book I gave guidance on how to bring 'Welcome Character' to life in language across every brand touch point.

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