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ASSEMBLY HOTELS

WHAT: Award-winning copywriting

I worked on the launch of a new, exciting London hotel brand. Creating a tone of voice from scratch and penning all the copy for the project.

It won a Silver Transform Award in 2019 for "Best use of copy / Tone of voice".

INTRODUCING: ASSEMBLY

All of the creative was built around the strategic proposition "Get Up & Go". Assembly is a hotel for city-explorers and experience seekers. I dubbed it "The hotel that doesn't want you to stay" and wrote the script for the concept video:

THE EXPERIENCE

I brought the brand to life online and offline with playful, punchy copy worthy of this new, disruptive hotel on the block. Establishing that Assembly is the place for fun-seekers and the experience-hungry.

From the hotel website to the lounge area, from marketing emails to the shower gel in your hotel room: Assembly speaks with a single, unified tone of voice. And an exciting one at that.

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THE BRAND BOOK

I wanted the brand book to have the same, engaging tone of voice as the brand did elsewhere. Although it was a practical document for internal use, it didn't have to be boring.

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