Ascot Racecourse is most famous for its prestigious Royal Ascot event, but the grounds remain busy throughout the year with a number of unmissable racing competitions and live music performances.

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I wrote the radio adverts for two such events: the QIPCO King George Weekend, and the Dubai Duty Free Shergar Cup and Concert. Using sound effects to recreate the thrilling atmosphere of the racecourse and language capturing the specialness of each event.